My daughter thinks this is the best backpack. she likes to play with the pops on it. She takes it every where she goes. I like the bright colors on it. I can spot her easy at school. the strips are easy to adjust to fit her. It is deep enough to hold all her little books for school. Its durable and I really like the design of it. This would make a good gift idea.I got this backpack for my 6-year-old niece who is crazy about pop-its and rainbows, so this was the perfect gift for her! It came in a plain plastic bag, so if giving this as a gift, you might want to have a gift-bag handy. I got the pink rainbow one and it's very sweet looking. It’s quite a spacious little backpack, measuring approximately 9.5” x 4” x 10.5”. There is a little zippered pocket inside, as well, to hold smaller treasures. The straps are made of a sturdy nylon, but they aren’t padded or anything like that, though they are adjustable. There is also a carry handle at the top of the bag. The pop-its are made of a food-safe, BPA-free silicone. The bag does seem to be water resistant…I poured a little water on it and it beaded on the surface, but keep in mind that it isn’t waterproof, so you wouldn’t want this to get very wet or submerged in water. The zippers seem to work smoothly enough…we didn’t experience any catches or anything like that. The pop-its work as they are supposed to; when you press them, they go inward and then you can open the bag and press them out again. Overall, the bag seems really sturdy and will survive a lot of play.My niece really LOVES this bag…she always seems to have it with her, which makes me feel good! I have cautioned her not to use it as a school bag, though, because it’s not meant for carrying heavy books, it is a toy. Also, because the straps aren’t padded, it would most likely cause her a lot of pain to carry heavy stuff in this backpack. She likes to keep a bunch of her other fidget toys in it and it works for this purpose. It’s a really pretty bag and my niece is really happy with it, which makes me happy with it! At $29.99, it’s a tad overpriced, in my opinion, but if you know a little someone who would go crazy for this bag, wait to see if it goes on sale first and then snatch it up for that little someone…I promise they will be well pleased!My daughter LOVES this backpack!! My 19 MO got a small pop-it and carries it everywhere, so this backpack was a perfect addition for her. Since getting it she has been dragging it around the house all the time, and carries it everywhere filled with toys, it is her new favorite toy. She sits and plays with the pops all the time and enjoys flipping the front back and forth to see what she's doing. The pops are also soft enough for little fingers to easily push. The bag is a mini back pack size for adults, but the perfect full backpack size for a 19mo. It's 8.5" x 10.5" x 2.75", very close to the advertised size.The pop-it material is good quality, similar to other stand alone pop-its. The rest of the bag is a thick polyester material. It's quite plasticky feeling, but a good thick material to with stand a little kid dragging it on the floor. The zipper is sturdy and has 2 very heavy duty pulls, not likely to come off easily. The whole front of the bag unzips down to the bottom and the way its sewn to the zipper allows for the pop it to lie completely flat when open. There's also a little zipper pocket on the inside. The straps are a good thick band material with sturdy clasps to hold on. The straps do go smaller, small enough for my daughter to wear it and have it hang no lower than the top of her pants. I do wish there were other colour combinations and choices, but the light blue is cute and the orange lining is bright and colourful for kids.I'd absolutely recommend this to any pop-it lover and parent looking for a gift for their kids. It's not sturdy enough to be a regular school backpack, but as a cute bag for outings, carrying toys and snacks, it's perfect. For $30 compared to the price of larger stand alone pop-its, this is a great value.Overall material and build quality is quite good. The backpack looks nice and strong. Spacious enough for a toddler or little kid to carry around a few items and a water bottle inside the bag. Inside there is a zippered section to store some valuables. The only negative I can think of is the shoulder strap, which could have been made better. Otherwise, this is an excellent backpack for kids. My kid loves it.Multi coloured pop backpack. It’s water resistant and has adjustable straps . The bubbles are plentiful and provides a stress relief if needed. It can hold a variety of items inside and also has a zipper pouch within it. Can be used for school, as a purse, for toys..whatever the use it will surely impress. The pops are silicone and the bag itself is of vinyl like material. My granddaughter will surely love it.A great size that can fit a water bottle, a snack cup or snack bag and some small toys like hot wheels. Great to have for the little one to bring along for the park or play dates. It’s just a plus that it has a sensory fidget aspect to it! Soft, durable and has been able carry the things my toddler chooses to put in. Arrived quickly and packaged in a clear bag.